Some Google Useful Search Operators

Search has become a day to day occurrence in almost every aspect of our business and personal lives; think about shopping without the ability to search and review products – nearly impossible right? - Well at least for a growing segment of the population




Most of us use the Google Search Bar to type our search criteria phrases and then review the results – but wait; there is another layer of Search using Operators that can help you dig even deeper – in fact there are hundreds of different ways of using Operators to perform Queries; I will focus on a few good ones that experts use all the time.



1. Search for an Exact Phrase:



I use this almost daily – if I am seeking a specific phrase from a poem, or in article I type the Search Phrase within “Quotation Marks”. Let's say I am looking for the full poem of Walt Whitman but remember one line of the poem, instead of searching for: I celebrate myself, and sing myself – I perform the same search within Quotation Marks, as in:



“I celebrate myself, and sing myself” (Searches for the specific phrase within the quotation)



Putting search phrases within double quotes get you directly to exact results and eliminates permutations you are not seeking. This is quite useful if performing technical searches, quotation searches, academic papers, testing the indexing of content, but best of all to find out if anyone is scrapping your content – copying your content without your permission.







2. Searching for information within a Specific Website:



Say you are searching for information on a specific Nikon Camera, the D80, within Amazon.com; you can do so by going to Amazon or perform the search in Google by adding the operator site:www.amazon.com as in:



Nikon D80 site:www.amazon.com (Searches for all references of Nikon D80 only within the Amazon.com website)



This is quite useful if you are seeking to find out how many pages within a website have been indexed for a specific keyword or phrase.



Searching for references of books within the Library of Congress would look like this:



Essays of Emerson site:www.loc.gov (would yield results of Emerson’s Essays only in loc.gov)







3. Defining Words and Concepts:



This one is a simple easy to use Operator for finding the definition of words, concepts, or ideas from multiple sources without having to go to a specific website.



Define: Keyword (will give you a list of various definitions for the concept Keyword from Multiple Websites all at once)



Try it - you will be amazed how much you will learn





4. Find your website Most Powerful Pages for a Specific Keyword



Type this in the Google Search bar: site:yourdomain.com keyword



Example: Let’s take Craig Summerall and let’s say he wanted to find the post powerful pages related to the keyword “Lexington SC Real Estate” in his website; he would type in the Google Search bar: site:lexingtonscrealestateguide.com Lexington sc Real Estate



This could be quite a useful tool if say you wish to find out if Google has indexed you for a specific concept; if Shelia Bennett was trying to find the pages that contain the concept “St Helena Island Homes” in her website she would type: site:exitbeaufort.com St Helena Island Homes



PS: another way of finding exact phrases within your website is to add quotation marks as in: site:withexit.com “Real Estate Listings” – this will show you all the pages that contain the exact phrase “Real Estate Listings” in the website withexit.com and ordered by the most powerful pages.







There are more Operators you can use within your Searches, I picked these three because I like them and use them quite a bit. Remember my motto about Internet Marketing – it is storytelling; if you do not become responsible for your Market Story don’t expect your Real Estate Presence to flourish.



For more in depth knowledge on Advanced Operators in Google visit: http://www.googleguide.com/advanced_operators.html - it does get a bit technical but it is a fun to dig deeper into the Google Search.







SOURCE: broker agaent social network.